Salespersons' Report and Analysis Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses Case $392,000   $164,640     $82,320     Dix 544,000   174,080     92,480     Johnson 442,000   145,860     70,720     LaFave 589,000   294,500     88,350     Orcas 442,000   203,320     57,460     Sussman 465,000   162,750     83,700     Willbond 601,000   204,340     96,160     Required: 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers. Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31 Salesperson Contribution Margin Variable Cost of Goods Sold as a Percent of Sales Variable Selling Expenses as a Percent of Sales Contribution Margin Ratio Case $fill in the blank aa26d606800802a_1 fill in the blank aa26d606800802a_2% fill in the blank aa26d606800802a_3% fill in the blank aa26d606800802a_4% Dix fill in the blank aa26d606800802a_5 fill in the blank aa26d606800802a_6% fill in the blank aa26d606800802a_7% fill in the blank aa26d606800802a_8% Johnson fill in the blank aa26d606800802a_9 fill in the blank aa26d606800802a_10% fill in the blank aa26d606800802a_11% fill in the blank aa26d606800802a_12% LaFave fill in the blank aa26d606800802a_13 fill in the blank aa26d606800802a_14% fill in the blank aa26d606800802a_15% fill in the blank aa26d606800802a_16% Orcas fill in the blank aa26d606800802a_17 fill in the blank aa26d606800802a_18% fill in the blank aa26d606800802a_19% fill in the blank aa26d606800802a_20% Sussman fill in the blank aa26d606800802a_21 fill in the blank aa26d606800802a_22% fill in the blank aa26d606800802a_23% fill in the blank aa26d606800802a_24% Willbond fill in the blank aa26d606800802a_25 fill in the blank aa26d606800802a_26% fill in the blank aa26d606800802a_27% fill in the blank aa26d606800802a_28% 2. Which salesperson generated the highest contribution margin ratio for the year?   3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. Rate of growth in sales for the current year compared with past years Years of experience for salespersons Size of sales territory Actual sales compared with budgeted sales All of the above

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Author:WARREN, Carl S.
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  1. Salespersons' Report and Analysis

    Walthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows:

    Salesperson Total Sales Variable Cost of Goods Sold Variable Selling Expenses
    Case $392,000   $164,640     $82,320    
    Dix 544,000   174,080     92,480    
    Johnson 442,000   145,860     70,720    
    LaFave 589,000   294,500     88,350    
    Orcas 442,000   203,320     57,460    
    Sussman 465,000   162,750     83,700    
    Willbond 601,000   204,340     96,160    

    Required:

    1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round percents to the nearest whole number. Enter all amounts as positive numbers.

    Waltham Industries Inc.
    Salespersons' Analysis
    For the Year Ended December 31
    Salesperson Contribution Margin Variable Cost of Goods
    Sold as a Percent of Sales
    Variable Selling Expenses
    as a Percent of Sales
    Contribution Margin
    Ratio
    Case $fill in the blank aa26d606800802a_1 fill in the blank aa26d606800802a_2% fill in the blank aa26d606800802a_3% fill in the blank aa26d606800802a_4%
    Dix fill in the blank aa26d606800802a_5 fill in the blank aa26d606800802a_6% fill in the blank aa26d606800802a_7% fill in the blank aa26d606800802a_8%
    Johnson fill in the blank aa26d606800802a_9 fill in the blank aa26d606800802a_10% fill in the blank aa26d606800802a_11% fill in the blank aa26d606800802a_12%
    LaFave fill in the blank aa26d606800802a_13 fill in the blank aa26d606800802a_14% fill in the blank aa26d606800802a_15% fill in the blank aa26d606800802a_16%
    Orcas fill in the blank aa26d606800802a_17 fill in the blank aa26d606800802a_18% fill in the blank aa26d606800802a_19% fill in the blank aa26d606800802a_20%
    Sussman fill in the blank aa26d606800802a_21 fill in the blank aa26d606800802a_22% fill in the blank aa26d606800802a_23% fill in the blank aa26d606800802a_24%
    Willbond fill in the blank aa26d606800802a_25 fill in the blank aa26d606800802a_26% fill in the blank aa26d606800802a_27% fill in the blank aa26d606800802a_28%

    2. Which salesperson generated the highest contribution margin ratio for the year?

     

    3. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons.

    1. Rate of growth in sales for the current year compared with past years
    2. Years of experience for salespersons
    3. Size of sales territory
    4. Actual sales compared with budgeted sales
    5. All of the above
     
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