Sealy Ltd. is a newly established mattress factory that has calibrated its operations towards supplying high quality mattresses to the hotel trade as well as to the general public. The company intends to maximize it supply chains operations by ensuring that the three macro processes that manage the flow of information, product and funds required to generate, receive and fulfill a customer order is optimized in its operations. The company’s transportation network is also being designed but is being analyzed in terms of possible trade-offs that may have to be made in order to optimize the operation. Additionally, another far reaching decision that the company has to make is regarding the sourcing of raw material for their operations in particular whether to source in house or to outsource the supply chain function. As a new company in the 21st Century it is expected that information technology will play a pivotal role in the operations of the company Describe the functioning of the three (3) macro process within the operations of Sealy Ltd. Explain in details four (4) of the roles that transportation would play in Sealy Ltd. supply chain. Outline three (3) factors that would inform the decision made by Sealy Ltd. to outsource their supply chain the function. Discuss three (3) roles that information technology would play in Sealy Supply chain activities.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Sealy Ltd. is a newly established mattress factory that has calibrated its operations towards supplying high quality mattresses to the hotel trade as well as to the general public. 

The company intends to maximize it supply chains operations by ensuring that the three macro processes that manage the flow of information, product and funds required to generate, receive and fulfill a customer order is optimized in its operations. 

The company’s transportation network is also being designed but is being analyzed in terms of possible trade-offs that may have to be made in order to optimize the operation. Additionally, another far reaching decision that the company has to make is regarding the sourcing of raw material for their operations in particular whether to source in house or to outsource the supply chain function.

As a new company in the 21st Century it is expected that information technology will play a pivotal role in the operations of the company

 

  1. Describe the functioning of the three (3) macro process within the operations of Sealy Ltd.
  2. Explain in details four (4) of the roles that transportation would play in Sealy Ltd. supply chain.
  3. Outline three (3) factors that would inform the decision made by Sealy Ltd. to outsource their supply chain the function.
  4. Discuss three (3) roles that information technology would play in Sealy Supply chain activities.
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