Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.

Select a conglomerate or group of companies such as Grace Kennedy or Lasco and identify the segmentation bases and variables applicable for three (3) different products or companies within the Group. Recommend appropriate target marketing strategy for these products/companies. Identify the relevant USP being touted by each product and write a positioning statement for each product/company.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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