Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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Identify a firm using urgency as a basis for segmentation and discuss how such firm implement such segmentation basis?
Identify a firm using location as a basis for segmentation and discuss how such firm benified such segmentation strategy?
Find a firm using lifestyle as a basis of consumer market segmentation and discuss how the firm is benefied from such segmentation strategy?
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