Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photo
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- Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!
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- The assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.Please share your favorite ad and explain what is the target market, what is the product strategy, and why you think it is effective. Include the link to the video.. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?
- Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why notChoose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?
- Find two examples of online advertisements that use one of these appeals, (you can search product websites, YouTube, and/or Facebook. For each ad, identify the advertising appeal and explain how that appeal is appropriate given the target market. (Please do not use Plagiarism and or copy from online source)For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…Someone can get a sense of the demographic and psychographic make-up of a target market by viewing an advertisement that is directed to it. This makes sense because the characters in the ad should necessarily reflect those demographic and psychographic characteristics. Watch the Stouffers Lean Cuisine ad - in fact, watch it a couple of times... Then... Given what you see in the ad, create what you think is a likely demographic and psychographic profile of Lean Cuisine's early target market. In addition, state whether you fit into this profile or not, and explain why or why no
- create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.