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- (a) Use examples to explain two different ways in which you can de-emphasize price in sales letters? (b) What is the difference between an analytical report and an informational report? Which one is more challenging to write and why?a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations. (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy? (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.
- 1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…How was NyQuil able to leverage their sponsorship with the NFL? a. Name, Image, and Likeness of players on packages b. Donate 5% of all sales to NFL charities c. Product Placement d. Co-branding1) ............ is simplicity and ease of pronunciation and spelling. Select one: O a. Brand Awareness O b. Tactics O c. packaging O d. Brand Equity 2) Brand positioning is_ Select one: O a. All the options O b. Brand name O c. focus on target market O d. brand logo
- (a) What initial promotional plan directed to consumers in the target market did Callaway use? (b) Why did this make sense to Callaway and her team when Warm Delights was launched?Brand: Colgate toothpaste 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. that you like the most. Please explain briefly. 4. What features and benefits that the company communicates about this product brand do you like through their promotional efforts? (Identify two promotional efforts only)MARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).
- Q1. The evolution of advertising has experienced some major milestones over the years, as it’s had to adapt and change to suit new mediums and audiences constantly. Most significantly, it’s become much more personalized throughout history. The one medium that’s had the biggest impact on the history of advertising and advertising personalization is the internet, and its ability to collect billions of data points on users. In the light of the above paragraph, describe the paradigm shift of advertising from ancient medieval to modern day advertising with relevant examples.1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.Since you guys keep rejecting me question due to complexity, just identify the promotion of the 4Ps marketing mix of the company Dairy Queen. Don't just give me the definitions,list them and describe them.Put it in your own words. Use references from 2018-2021 and cite them. I included an example for the company Kobo. Please do exactly like the example (only for Dairy Queen). THIS IS NOT AN ESSAY so you better not reject my question. I really need help with this. Plz help me. It should also be based in North America.
