Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Please explain your reasoning.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Please explain your reasoning. I like to solve crossword puzzles. Disagree Agree 1 2 3 4 5 How old are you?——— Please rank the following activities in terms of your preference by assigning ranks 1 to 5, with 1 being most preferred and 5 being least preferred. Reading magazines——— Watching television——— Dating——— Shopping——— Eating out——— What is your Social Security number? On an average weekday, how much time do you spend doing your homework and class assignments? Less than 15 minutes——— 15 to 30 minutes——— 31 to 60 minutes——— 61 to 120 minutes ——— More than 120 minutes——— How much money did you spend last month on entertainment?———
1. Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the
following. Please explain your reasoning.
a. I like to solve crossword puzzles.
Disagree Agree
12345
b. How old are you?---
c. Please rank the following activities in terms of your preference by assigning ranks 1
to 5, with 1 being most preferred and 5 being least preferred.
i. Reading magazines--
ii. Watching television---
iii. Dating--
iv. Shopping---
v. Eating out---
d. What is your Social Security number?
e. On an average weekday, how much time do you spend doing your homework and
class assignments?
i. Less than 15 minutes---
ii. 15 to 30 minutes---
iii. 31 to 60 minutes---
iv. 61 to 120 minutes ---
v. More than 120 minutes-
f. How much money did you spend last month on entertainment?
Transcribed Image Text:1. Identify the type of scale (nominal, ordinal, interval, or ratio) being used in each of the following. Please explain your reasoning. a. I like to solve crossword puzzles. Disagree Agree 12345 b. How old are you?--- c. Please rank the following activities in terms of your preference by assigning ranks 1 to 5, with 1 being most preferred and 5 being least preferred. i. Reading magazines-- ii. Watching television--- iii. Dating-- iv. Shopping--- v. Eating out--- d. What is your Social Security number? e. On an average weekday, how much time do you spend doing your homework and class assignments? i. Less than 15 minutes--- ii. 15 to 30 minutes--- iii. 31 to 60 minutes--- iv. 61 to 120 minutes --- v. More than 120 minutes- f. How much money did you spend last month on entertainment?
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