Select a type of B2B organisation (producer, reseller, government agency or non-governmental organisation. Identify the key criteria that customers of the organisation use to analyse the experience of doing business with similar organisations in that segment. Draw a perceptual map showing the position of your selected organisation in relation to its major competitors or similar organisations

Select a type of B2B organisation (producer, reseller, government agency or non-governmental organisation. Identify the key criteria that customers of the organisation use to analyse the experience of doing business with similar organisations in that segment. Draw a perceptual map showing the position of your selected organisation in relation to its major competitors or similar organisations

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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