Sensory marketing is the process of systematically managing consumers’ perception and experiences that are used to reach their senses and influence behaviour. Assess the above statement with appropriate examples on the FIVE (5) sensory stimuli for companies to enhance consumer perception by appealing to the sensory marketing.

Sensory marketing is the process of systematically managing consumers’ perception and experiences that are used to reach their senses and influence behaviour. Assess the above statement with appropriate examples on the FIVE (5) sensory stimuli for companies to enhance consumer perception by appealing to the sensory marketing.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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