Think about some products where the customer and consumer are two different entities. Now if these products fall in different levels of consumer decision making, how would you undertake your integrated marketing communication efforts? Explain. Use examples if relevan
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Think about some products where the customer and consumer are two different entities. Now if these products fall in different levels of consumer decision making, how would you undertake your integrated marketing communication efforts? Explain. Use examples if relevant.
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- 1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.Consumers go through a series of steps (from problem recognition to post-purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products:a. A new suit for a job interviewb. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.1.The classification of different buying situations? a. creates more confusion to business marketers b. call for a very different marketing strategy for each buying situation c. requires a consistency in marketing products to organizational buyers d. are theoretical and have little relation to what happens in the real world e. suggests business marketers to develop one marketing mix for all situations
- Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.Explain the difference between enculturation and acculturation. Discuss how marketers use these concepts to sell their products. Provide specific examples to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the examples provided and include additional examples that support your ideas. 250 words1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain. 2. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
- does marketing create or satisfy needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Present a diagram of the consumer decision process. What is the role of marketing in each stage of this process which can be adapted in healthcare services? (Write the answer in 500 words).Pick another company and discuss what critical elements in the consumer decision making process are at the heart of this company's marketing philosophy. Please pick at least two elements/stages to discuss.
- Im conducting a survey What is your general assessment of cookie and related technologies that collect personal data about buying habits? Do they help or hurt consumers?Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…How does marketing shape consumers needs and wants? Please provide detail.