Set 4 key objectives, that performance can be measured against, that will ensure your strategic recommendations are achieved. These could include objectives for: brand awareness, market share, customer attraction and retention and participant/transaction/user engagement.
Marketing Plan - Through personal experience, our group has identified an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. Many consumers within this population are young, working professionals. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. For young professionals, this can be challenging and time-consuming, especially for those who have high-energy dog breeds. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged. These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise their dog on the treadmill.
Present Marketing Objectives for Mobile Dog Running. Set 4 key objectives, that performance can be measured against, that will ensure your strategic recommendations are achieved. These could include objectives for: brand awareness, market share, customer attraction and retention and participant/transaction/user engagement.
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