During the Covid-19 pandemic, consumers are searching for face masks everywhere. In this case, which promotional strategy do you think retailers should adopt? A Pull or a Push Strategy? a-Compare both Strategies. b-Support your answer with detailed explanation through examples. 2- How can a brand like Adidas or Nike achieve environmental sustainability? Please suggest two ideas through which they can accomplish that. Support your answer with examples for each idea. 3- What is a multichannel distribution system and what are its main advantages? Please justify your answer through giving detailed examples. 4- Your Research & Development department has slightly changed one of your products. It is not really (new and improved) but you know that putting this statement on the package and in advertising will increase sales. What would you do? Why or why not? Explain in detail to justify your answer.

During the Covid-19 pandemic, consumers are searching for face masks everywhere. In this case, which promotional strategy do you think retailers should adopt? A Pull or a Push Strategy? a-Compare both Strategies. b-Support your answer with detailed explanation through examples. 2- How can a brand like Adidas or Nike achieve environmental sustainability? Please suggest two ideas through which they can accomplish that. Support your answer with examples for each idea. 3- What is a multichannel distribution system and what are its main advantages? Please justify your answer through giving detailed examples. 4- Your Research & Development department has slightly changed one of your products. It is not really (new and improved) but you know that putting this statement on the package and in advertising will increase sales. What would you do? Why or why not? Explain in detail to justify your answer.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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