Like the traditional marketplace, the digital mar- ketspace offers marketers opportunities to create time, place, form, and possession utility. How do you think Internet-enabled technology rates in terms of creating these values? Take a shopping trip at a virtual retailer of your choice (don’t buy anything unless you really want to). Then compare the time, place, form, and possession utility pro- vided by the virtual retailer to that provided by a traditional retailer in the same product category.

Discuss which traditional marketing channels have shown the highest ROI for promoting smartwatches directly to consumers. Describe how a smartwatch company leverages social media platforms to create brand awareness and drive sales among consumers.

IMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all about professional golf and tennis marketing. But today, IMG handles sales and marketing activities for 70 to 80 colleges, making college sports marketing the company’s highest-growth business. In short, IMG handles anything and everything that touches the college sports consumer short of actually playing games on the court or field. Although you might think that all college sports fans are created equal, IMG finds that nothing could be further from the truth. How different fans consume sports and sports-related activities is affected by geographical, generational, and institutional factors. IMG focuses on comprehensively understanding the process that consumers go through to view or attend a sporting event. It then connects with consumers at each and every stage. After viewing the video featuring IMG Worldwide, answer the following question: Of the four sets of factors affecting…

Determine the three categories of companies that would have a difficult time competing successfully in the world of online shopping.