Answered: Set up null and alternative hypotheses…

Linear Algebra: A Modern Introduction

4th Edition

ISBN:9781285463247

Author:David Poole

Publisher:David Poole

Chapter4: Eigenvalues And Eigenvectors

Section4.6: Applications And The Perron-frobenius Theorem

Problem 22EQ

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a. Set up null and alternative hypotheses to try to determine whether there is a difference in ad impact between general TV viewing and VOD viewing.

Conduct the hypothesis test defined in (a), using the 0.05 level of significance.

Transcribed Image Text:K Does cable video-on-demand (VOD) increase ad effectiveness? A study compared general TV and VOD audiences after viewing a brand ad. Whether the viewer indicated that the ad made them want to visit the brand website was collected and organized in the accompanying table. Complete parts (a) through (c) below. Click the icon to view the table of ad effectiveness for TV and VOD audiences. TV vs. VOD Ad Effectiveness Viewing Audience General TV Video on Demand X'STAT = (Round to three decimal places as needed.) View an example Get more help - 80 R ODO 000 Print % Made Me Want to Visit the Brand Website No 160 97 T Yes 36 136 Done 1869 & Y 7 JA F7 U - - X 8 etween general TV viewing and VOD viewing. ative hypotheses. Choose the correct answer below. Ho: π₁ #1₂ H1: П1 =П2 p. Hо: П1 < П2 H₁: π₁ 2π₂ Ho: π₁ ST₂ H₁: π₁ > π₂ DII F8 ( 9 O F10 P Clear all F11 Check answer F12 delete

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