Sex sells, part II In Exercise 11 you considered the ques-tion of whether sexual images in ads affected people’s abilities to remember the item being advertised. To inves-tigate, a group of Statistics students cut ads out of maga-zines. They were careful to find two ads for each of 10 similar items, one with a sexual image and one with-out. They arranged the ads in random order and had 39 subjects look at them for one minute. Then they askedthe subjects to list as many of the products as they couldremember. Their data are shown in the table. Is thereevidence that the sexual images mattered? SubjectNumberAds Remembered SubjectNumberAds RememberedSexual Image No Sex Sexual Image No Sex1 2 2 21 2 32 6 7 22 4 23 3 1 23 3 34 6 5 24 5 35 1 0 25 4 56 3 3 26 2 47 3 5 27 2 28 7 4 28 2 49 3 7 29 7 610 5 4 30 6 711 1 3 31 4 312 3 2 32 4 513 6 3 33 3 014 7 4 34 4 315 3 2 35 2 316 7 4 36 3 317 4 4 37 5 518 1 3 38 3 419 5 5 39 4 320 2 2

Holt Mcdougal Larson Pre-algebra: Student Edition 2012
1st Edition
ISBN:9780547587776
Author:HOLT MCDOUGAL
Publisher:HOLT MCDOUGAL
Chapter11: Data Analysis And Probability
Section: Chapter Questions
Problem 8CR
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Sex sells, part II In Exercise 11 you considered the ques-
tion of whether sexual images in ads affected people’s
abilities to remember the item being advertised. To inves-
tigate, a group of Statistics students cut ads out of maga-
zines. They were careful to find two ads for each of
10 similar items, one with a sexual image and one with-
out. They arranged the ads in random order and had
39 subjects look at them for one minute. Then they asked
the subjects to list as many of the products as they could
remember. Their data are shown in the table. Is there
evidence that the sexual images mattered?
Subject
Number
Ads Remembered Subject
Number
Ads Remembered
Sexual Image No Sex Sexual Image No Sex
1 2 2 21 2 3
2 6 7 22 4 2
3 3 1 23 3 3
4 6 5 24 5 3
5 1 0 25 4 5
6 3 3 26 2 4
7 3 5 27 2 2
8 7 4 28 2 4
9 3 7 29 7 6
10 5 4 30 6 7
11 1 3 31 4 3
12 3 2 32 4 5
13 6 3 33 3 0
14 7 4 34 4 3
15 3 2 35 2 3
16 7 4 36 3 3
17 4 4 37 5 5
18 1 3 38 3 4
19 5 5 39 4 3
20 2 2
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