Sharmin has decided to open a new Pie Face (meat pies, pastries) store, which is a franchise with online services too. Help her using the four key questions that form the foundation of her service distribution strategy: ‘what’, ‘how’, ‘where’ and ‘when’

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Sharmin has decided to open a new Pie Face (meat pies, pastries) store, which is a franchise with online services too. Help her using the four key questions that form the foundation of her service distribution strategy: ‘what’, ‘how’, ‘where’ and ‘when’

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