Consider the distribution network of Shopee and evaluate the network based on these following criteria:  Response time Product variety Product availability Customer experience Time to market Order visibility Returnability - What are the strengths & weaknesses of Shopee's distribution network? How can Shopee counter these weaknesses? - Take Amazon.com as example, what can Shopee learn from Amazon.com regarding the distribution network management?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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- Consider the distribution network of Shopee and evaluate the network based on these following criteria: 

  1. Response time
  2. Product variety
  3. Product availability
  4. Customer experience
  5. Time to market
  6. Order visibility
  7. Returnability

- What are the strengths & weaknesses of Shopee's distribution network? How can Shopee counter these weaknesses?

- Take Amazon.com as example, what can Shopee learn from Amazon.com regarding the distribution network management?

(Preferably take example/data from Shopee Malaysia/Vietnam/Singapore)

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