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- Q2 How the quality of the Product can be improved? Discuss its cycle.Q3) B: Explain standardization and what is advantages and disadvantages ofstandardization .29 - Which of the following is the correct term used to describe the goods used in the production of other goods such as raw materials? a) non-durable goods B) goods at ease NS) production goods D) durable goods TO) Consumer goods
- Kgosimore Pty Ltd is a trainer shoes manufacturing company and is well known for its reputable on product quality, but it is struggling to differentiate their products from its competitors. Discuss the concept of product differentiation and recommendations on how Kgosimore PTY LTD can differentiate their product from its competitors to gain a competitive advantage (25 marksQ5. BMW sell more ‘3 series’ cars than Ford sell of their comparable “Mondeo” in the UK. When comparing models with comparable levels of performance and equipment the BMW is around £10,000 more than the Ford to buy. Conventional economics would indicate that the cheaper alternative should outsell the more expensive one. Compare the two brands (a BMW 3 variant and a similar Ford Mondeo) using any model such as the “brand building blocks” and use this to explain BMW’s success.Please no written by hand solutions QUESTION 10 10. "Enter our competition and you could win your share of R500 online shopping voucher for yourself AND a R10 000 voucher towards a Women's empowerment NGO of your choice!" Mrs Jacobs entered the competition above at Mr Price and won a R500 voucher. With R500, she can either buy a handbag, a pair of shoes, a pair of jeans or jacket. She already has a jacket, and she does not want new shoes. She would like a pair of jeans but decides to buy a handbag. What is her opportunity cost? a)R500 voucher. b) Handbag C)Pair of shoes. d)Pair of jeans.
- Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).Q5. Discuss the Internet marketing possibilities for the product/service in Amazon retail company? Q6. Discuss the use of social media in the marketing of the product/service in Amazon retail company?CASE STUDY:3Lux - Strong DifferentiationThe personal wash market is valued at Rs.45 billion (ORG-MARG). The market has seen stagnant sales over the last four years and the low entry barriers have led to intense competition between national and local brands.Lux is the largest personal wash brand in the country with a value share of 17%. Consumer's preference has led to Lux becoming one of the most trusted brands in the country. Lux has retained its leadership status by strongly differentiating itself - no soap brand can claim to be more asp rational for the Indian consumer than Lux - the beauty soap of film stars'.The last three years have seen Lux continue to grow far ahead of the market. It has gained close to 4% share in the period. A key initiative that has fuelled this growth has been the launch of mini Lux - strategically priced at Rs.5 to bring it with in the reach of 300 million rural consumers. The introduction of new perfume and ingredient variants, addressing new benefit…
- TO: DUHA SAMI (EXEC DIR OF BUS OPERATIONS/MAINT), MUNA TAREK (LEAD TECHNICALSTAFF)FROM: EMILY JONES (SENIOR LEASING AGENT)SUBJECT: FEEDBACK ON PROPOSED MOBILE APPDATE: 11/17/22CC: NINA COOPER (CUSTOMER EXPERIENCE REP, FTS INC.)Duha and Muna,Thank you for taking up the request to add a mobile app, this is something that students are always askingabout when shopping for apartments. It is so good to know that the answer will be “yes we have one”, nolonger “we are planning to have one”.I do have a concern about the current design proposal as I understand it. It is not uncommon for us to havesubleases and we should have a way for those tenants to be able to use the app. I know we have thosesublease contracts stored in the system so hopefully it would not be too much work to have thefunctionality to link a request to a sublease contract not just the original lease.Cheers,EmilyTO: DUHA SAMI (EXEC DIR OF BUS OPERATIONS/MAINT)FROM: JOSH MASON (MAINTANCE LEAD)SUBJECT: PROBLEM WITH THE MOBILE…Fine the value of YINTRODUCTION - The eco-friendly Bio-Bricks that Bio Industries is promoting are created from air-dried animal waste. The mixture contains 20% sand and 80% animal waste. The animal wastes used come specifically from agricultural animals and home pets like dogs and cats to help local farmers. The industry is dedicated to not only developing a sustainable product but also to taking environmental considerations into account during the production process. The product accomplishes two tasks at once: it manages waste and promotes the creation of environmentally suitable building materials. Consumers can change the colour and shape of the bricks as well to suit their preferences and to show off their creativity. What are the possible weaknesses of 7ps of marketing mix?