Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).

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