Sony developed a marketing campaign in Canada for PlayStation VR, their virtual reality headset. The company chose to work with Canadian tech and gaming players on Instagram and YouTube: @karlconrad, @stalman, @justin.tse, @canoopsy, and @the.girly.geek.This is an example of using: O Affiliate O Foot print O Cookies O Influencers

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
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Sony developed a marketing campaign
in Canada for PlayStation VR, their
virtual reality headset. The company
chose to work with Canadian tech and
gaming players on Instagram and
YouTube: @karlconrad, @stalman,
@justin.tse, @canoopsy, and
@the.girly.geek.This is an example of
using:
Affiliate
O Foot print
O Cookies
O Influencers
Transcribed Image Text:Sony developed a marketing campaign in Canada for PlayStation VR, their virtual reality headset. The company chose to work with Canadian tech and gaming players on Instagram and YouTube: @karlconrad, @stalman, @justin.tse, @canoopsy, and @the.girly.geek.This is an example of using: Affiliate O Foot print O Cookies O Influencers
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