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- List and explain all the activities the companyneeds to perform to create and deliver valuethrough its products and services to itscustomers of bkash.Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?What is Tenderpreneur?
- For the first 50 years of business, the JohnsonCarpet Company produced carpets for residential use. The salesforce was structured geographically. In the past five years, a largepercentage of carpet sales have been to industrial users, hospitals, schools, and architects.The company also has broadened its productline to include area rugs, Oriental carpets, andwall-to-wall carpeting. Is the present salesforcestructure appropriate, or would you recommendan alternative?If wholesalers and retailers can make money selling amanufacturer’s product, why would the manufacturer need to offer incentives such assales contests?For a small store/operation like beauty supplies, what may be a better option for it between CPC and CPA. Explain. Ad rank has two components- bid amount and quality score. How you can improve the quality score for your ads (given you cannot bid high for the small store/operation)?
- There is a bankruptcy on Dippin Dots, and going to fall. What strategies would you take to breathe new life into the brand if you were the owner? What opportunities do you see, and how might you exploit them?Describe how the Government publishes solicitations, describe how the information is disseminated. 2. Describe the different levels of competition and indicate if the Government has a preference of a particular level of competition. 3. Describe the justifications for other than full and open competition. PROVIDE FAR citationsCompany A uses a pricing approach where the initial price for a product is set high and then lowered, and Company B uses an approach where initial prices are set low in an effort to gain market share. What terms best describe these practices? • Company A – Predatory; Company B – Skimming • Company A – Penetration; Company B – Predatory • Company A – Skimming; Company B – Penetration • Company A – Skimming; Company B – Predatory • Company A – Predatory; Company B – Penetration
- Whats managment?Listed here are two different firms. Which compen- sation plan would you recommend for each firm, and what reasons would you give for your recom- mendations? (a) A newly formed company that sells lawn care equipment on a door-to-door basis directly to consumers; and (b) the Nabisco Com- pany, which sells heavily advertised products in supermarkets by having the salesforce call on these stores and arrange shelves, set up displays, and make presentations to store buying committees.How can locating the breakeven point assist in pricedetermination?