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- 1. With an example , discuss five (5) purposes of promotion . 1. To make consumer aware of a new product 2. To remind consumers the product exists 3. To remind consumers the product’s qualities and the advantages it offers 4. To induce consumer to purchase a specific products 5. To protect a product’s image and retain its market share1. Discuss the differences among databases, data warehouses, and data mining. (Please explain all 3) 3. Briefly describe each of the following types of marketing:• One-to-one marketing• Affiliate marketing• Viral marketing• Blog marketing• Social network marketing• Proximity marketing 4. Briefly discuss each of the five elements of the social marketing process as discussed inthe text: fan acquisition, engagement, amplification, community, and brand strength.5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta).6. Research and discuss the difference between Promoted Tweets and Twitter Ads.1. Discuss the differences among databases, data warehouses, and data mining. 2. Define what is meant by the following advertising concepts CTR, CPM, CPC, CPA, and VTR. 3. Briefly describe each of the following types of marketing: • One-to-one marketing • Affiliate marketing • Viral marketing • Blog marketing • Social network marketing • Proximity marketing 4. Briefly discuss each of the five elements of the social marketing process as discussed in the text: fan acquisition, engagement, amplification, community, and brand strength. 5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta). 6. Research and discuss the difference between Promoted Tweets and Twitter Ads.
- 1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectations14.The final step in the marketing process is ________. a. Understanding the marketplace. b. Building profitable relationships with the customers. c. Capturing value from customers. d. Constructing an integrated marketing program.1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.
- 4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”1. Customer structures group together sales jobs and activities dealing with a single product or service. 2. Continuing sales training programs are crafted for newly hired salespeople 3. The primary objective of training programs is to develop sales force to be less productive.1.there are significant differences between B2B and B2C marketing. conduct additional research in order to describe the difference B2B and B2C markeing in terms of market structure. 2. explain the five stages of relationship building in B2B and B2C marketing with the use of a practical examples.
- What is the marketing objective or purpose for the following marketing tools? 1. Buzz Marketing 2. Product Placement 3. Advertorial 4. Gateway Marketing 5. Subliminal AdvertisingCircle the correct What does a holistic concept of marketing involve? a) Focusing on marketing all kinds of goods and services. b) Interest in everything from products, ideas, issues, etc. c) Focusing on marketing 'people and places'. d) Focusing attention in the first place on issues and ideas.3. Explain Content marketing? 4. Discuss Relationship management?
