Southeastern Airlines's daily flight from Atlanta toCharlotte uses a Boeing 737, with all-coach seating for 120 people.In the past, the airline has priced every seat at $140 for theone-way flight. An average of 80 passengers are on each flight.The variable cost of a filled seat is $25. Aysajan Eziz, the newoperations manager, has decided to try a yield revenue approach,with seats priced at $80 for early bookings and at $190 for bookingswithin 1 week of the flight. He estimates that the airline willsell65 seats at the lower price and 35 at the higher price. Variablecost will not change. Which approach is preferable to Mr. Eziz?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter12: Queueing Models
Section: Chapter Questions
Problem 59P
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Southeastern Airlines's daily flight from Atlanta to
Charlotte uses a Boeing 737, with all-coach seating for 120 people.
In the past, the airline has priced every seat at $140 for the
one-way flight. An average of 80 passengers are on each flight.
The variable cost of a filled seat is $25. Aysajan Eziz, the new
operations manager, has decided to try a yield revenue approach,
with seats priced at $80 for early bookings and at $190 for bookings
within 1 week of the flight. He estimates that the airline will
sell65 seats at the lower price and 35 at the higher price. Variable
cost will not change. Which approach is preferable to Mr. Eziz?
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