Suggest a company that has a successful history managing their brand. What are their contributing success factors? What missteps have they made? How have they recovered?
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- 1) Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity. 2)Contrast the branding architecture strategies of two market leaders in to industries. How do they relate their brands to each other through brand elements and communication strategies. Do you have any suggestions for improvement? 3) Find a bad and a good example of corporate brand name management attempts.Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness. To what brands are you personally loyal? What is it about the product that creates brandloyalty and, thus, brand equity?1.What made the Body Shop a strong brand in the market 2.Why did the Body Shop brand fail in the market? 3.Suggest possible ways of restoring the brand to its original position.
- Brand - Lipton Provide your set of recommendations as to how to improve brand management programs of the given brand. Explain BrieflyWhat are the Colgate's toothpaste's protection and aesthetics (which part of the product modification) within their product, and how it improves on competitive product advantage with Crest, Sensodyne, Pepsodent, and Aquafresh, and how the change works to jusify this improvement?What are branding decisions? What are the various branding decisions that a brand manager needs to make ? Discuss each decision and provide an example for the same ?
- What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?How can an organization with a luxurious brand like Rolex create brand equity with the help of consumer based brand equity model? Explain BrieflyName a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.
- Offer a brief overview of Unilever as a parent brand; and Discuss how the company ethos, purpose, and culture are also presentwithin "DOVE" the selected brand. (400 words)What role does the brand name, brand slogan, brand logo and brand ambassador play in a firm’s marketing programme?Answer the questions: what are the foundation needed to consider for business brand? When creating a brand, what are the things need to consider? What is the importance or significance of 4Ms (Manpower , materials , machinery and methods) in highschools students? What are the lessons and behaviours that student entrepreneurs should keep in mind when starting a business? What are the importance of Branding for customers ?