You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Behavioral and 4 Geographic

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Behavioral and 4 Geographic
Behavioral
Geographic
• Desired product
benefits
Locations
Price sensitivity
Brand loyalty
- Country
- City
- Towns
- Neighborhoods
User rate
Consumer attitudes
Frequency of purchase
• Time of year
• Time involved in
purchasing decision
Transcribed Image Text:Behavioral Geographic • Desired product benefits Locations Price sensitivity Brand loyalty - Country - City - Towns - Neighborhoods User rate Consumer attitudes Frequency of purchase • Time of year • Time involved in purchasing decision
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