What value do you place on segmentation and targeting as a marketing student? Are they more crucial than determining the marketing mix?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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What value do you place on segmentation and targeting as a marketing student? Are they more crucial than determining the marketing mix?
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