Suggest the key principles and the essential requirements for a successful implementation of TQM

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Total Quality Management (TQM) is defined as a customer-oriented process and aims for
continuous improvement of business operations. It ensures that all allied works (particularly
work of employees) are toward the common goals of improving product quality or service
quality, as well as enhancing the production process or process of rendering of services.
Suggest the key principles and the essential requirements for a successful implementation of
TQM
Transcribed Image Text:Total Quality Management (TQM) is defined as a customer-oriented process and aims for continuous improvement of business operations. It ensures that all allied works (particularly work of employees) are toward the common goals of improving product quality or service quality, as well as enhancing the production process or process of rendering of services. Suggest the key principles and the essential requirements for a successful implementation of TQM
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