Supercenters are different from grocery stores in that you need to be a member to shop at a supercenter store supercenters have a wide variety of non-food items, including household furnishings gross margins are typically higher for supercenters supercenters rely on nearby stores to generate foot traffic supercenters provide more service than grocery stores Williams and Sonoma is a speciality retailer. This means that this retailer has comparatively low gross margins is built on a franchising model has higher inventory turnover than, e.g., Target is built on a self-service model has a narrow, but deep assortment
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