Your uncle owns and operates a small retail store that sells the outdoor clothing of a Ghanaian manufacturer to the predominantly college-student market at KNUST. Lately, a large department store in Kumasi has started selling similar but lower-priced clothing manufactured in China. Your uncle is starting to lose business to this new store. A business associate of your uncle suggested that he considers selling over the internet. Your uncle is the ‘old school type’ who doesn’t even have an email and he has his doubts about getting into something he doesn’t understand. When your uncle heard that you had recently completed a course in
What is an online revenue model? Explain any four (4) online revenue models that will fit perfectly with your uncle’s product offering.
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