Suppose you are going to have a prescription filled at a local pharmacy. Referring to the listed dimensions of service quality, match an example of how you would judge the quality of the service with each given dimension. Note: Each answer choice will only be used once. Dimensions 1. Tangibles 2 Convenience 3. Reliability 4 5. Time 6. Assurance 7. Courtesy 8. Consistency 9. Expectations Responsiveness Examples Appearance of the pharmacy and the staff Friendliness of the server How long did you have to wait? Is the prescription correctly filled?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
Problem 2C
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Suppose you are going to have a prescription filled at a local pharmacy. Referring to the listed dimensions of service quality, match an
example of how you would judge the quality of the service with each given dimension. Note: Each answer choice will only be used
once.
Dimensions
1. Tangibles
2 Convenience
3. Reliability
4 Responsiveness
5. Time
6. Assurance
7. Courtesy
8. Consistency
9.
Expectations
Examples
Appearance of the pharmacy and the staff
Friendliness of the server
How long did you have to wait?
Is the prescription correctly filled?
Transcribed Image Text:Suppose you are going to have a prescription filled at a local pharmacy. Referring to the listed dimensions of service quality, match an example of how you would judge the quality of the service with each given dimension. Note: Each answer choice will only be used once. Dimensions 1. Tangibles 2 Convenience 3. Reliability 4 Responsiveness 5. Time 6. Assurance 7. Courtesy 8. Consistency 9. Expectations Examples Appearance of the pharmacy and the staff Friendliness of the server How long did you have to wait? Is the prescription correctly filled?
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