Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.
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Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.
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- Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness. (All answers to be explained in 1000 words having Introduction ,Concepts and Application & Conclusion)Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness.Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
- Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.Imagine that your team has been hired to create an Advertising strategy for the release of a new line of running shoes produced by athletic apparel maker Under Armour. The Maryland-based company has been rapid growth in recent years and is a globally recognized rival to Nike and Adidas. Beyond the central advertising campaign for the new shoe line, what tools would your team employ to achieve integrated brand promotion? Explain how you would coordinate your efforts to ensure maximum effectiveness.Suppose Porsche is introducing a new line of light trucks and has already created the advertising campaign. How would you assess the effectiveness of the campaign? Suppose now that Porsche is planning a sales promotion campaign to augment its advertising campaign for the new line of light trucks. Which push and pull sales promotion tools do you believe would be most effective? Why?
- As the starting point of the Marketing Strategy, please address the following two areas in a reportto management. This report should be no more than 600 words. For an exchange to take place successfully, all the gaps in the marketing process should besuccessfully covered between production and consumption. Discuss any three gaps youbelieve to be most relevant to your business in the marketing process of CBD oils inSouth Africa. As part of your report, discuss two intermediaries of your choice that wouldbe responsible for closing the gaps. You are required to consider the impact of the macro‐environment to the business priorto the launch of your product. Discuss any four variables in the macro‐environment youbelieve to have the most impact on the CBD oil market.Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.1. Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your companyâs offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.2. Discuss the fundamentals of E â Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples*Answer around 750 words/each question
- Please text format answer in one page, share what you learn about a restaurant business owner, answer the following questions regarding what you will need to begin developing a marketing strategy. Be sure to explain your answer in full detail. Provide an example of how you will address one of the elements of the marketing mix (the 4 Ps)? . Product . Price . Place (distribution, location, packaging) . Promotion (communication)Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.Your company’s national sales manager has mandated that each salesperson must undergo training upon initially being hired and retraining every two years after that. You are very skeptical about training being of much value for seasoned salespeople who are performing well, and it’s frustrating and costly in terms of lost sales to pull them out of their territories for centralized training. Therefore, you’ve decided to do all the training of your experienced salespeople online via e-learning on your company’s intranet, so your salespeople can complete the programs on their own time after their normal working hours. You’ve heard that it’s best for the salespeople to interact with and learn from each other in their training, so you’ve encouraged the salespeople to contact each other to share perspectives. With the training budget money saved, you hold a party for all the salespeople who complete the e-learning on time and give special awards to those who score highest. In the first…