Table 13-7 The Flying Elvis Copter Rides Quantity Total Cost Fixed Cost Variable Cost Marginal Cost Average Fixed Cost Average Variable Cost Average Total Cost 0 $50 $50 $0 -- -- -- -- 1 $150 A B C D E F 2 G H I $120 J K L 3 M N O P Q $120 R Refer to Table 13-7. What is the value of L? Group of answer choices $60 $135 $240 $270
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- Decision Making by Individuals and Firms — End of Chapter Problem 10. Assume De Beers is the sole producer of diamonds. When it wants to sell more diamonds, it must lower its price in order to induce shoppers to buy more. Furthermore, each additional diamond that is produced costs more than the previous one due to the difficulty of mining for diamonds. De Beers’s total benefit schedule is given in the accompanying table, along with its total cost schedule. Quantity of diamonds Total benefit Total cost 0 $0 $0 1 1,100 50 2 1,900 100 3 2,700 200 4 3,400 400 5 4,000 800 6 4,500 1,500 7 4,900 2,500 8 5,200 3,800 a. What is the optimal quantity of diamonds to produce? Optimal output: diamonds b. Calculate the total profit to De Beers from producing each quantity of diamonds. Which quantity gives De Beers the highest total profit? Profit-maximizing output: diamonds3. If Jackie wanted to determine whether to produce more product in her company, she would do so if Group of answer choices a. Marginal revenue exceeded average cost b. Marginal cost was greater than marginal revenue c. Average cost exceeded marginal cost d. Marginal revenue was greater than marginal costContinue with the table and complete the calculation for Marginal Cost: Round to the table standard. Q3 Table Bags/ Participants Fixed Cost Variable Cost Total Cost Average Variable Cost Marginal Cost Total Revenue wt Price $20 Marginal Revenue Total Profit 0 1700 0 1700 0 -1700 100 1700 500 2200 a 2000 20 -200 200 1700 1200 2900 b 4000 20 1100 300 1700 2700 4400 c 6000 20 1600 400 1700 5200 6900 d 8000 20 1100 500 1700 9000 10700 e 10000 20 -700 600 1700 15000 16700 f 12000 20 -4700 700 1700 23800 25500 g 14000 20 -11500 800 1700 36800 38500 h 16000 20 -22500 900 1700 55800 57500 i 18000 20 -39500 1000 1700 83000 84700 j 20000 20 -64700
- Problem 2: Average total cost, from “Principles of Economics” by N. Gregory MankiwYou are the chief financial officer for a firm that sells gaming consoles. Your firm has thefollowing average-total-cost schedule:Quantity | Average total cost600 $300601 $301Your current level of production is 600 consoles, all of which have been sold. Someone calls, desperateto buy one of your consoles. The caller offers you $550 for it. Should you accept the offer? Why or whynot?Suppose you have a production technology that can be characterized by a learning curve. Every time you increase production by one unit, your marginal cost decreases by $8. There are no fixed costs, and the first unit costs you $64 to produce. Use the given information to fill in the marginal cost of each unit, as well as the total cost and average cost of each level of output. Quantity Marginal Cost Total Cost Average Cost (Units) ($) ($) ($/unit) 1 $64 $64 $64 2 3 4 5 6 Suppose you receive a request for proposal (RFP) on a project for three units. Your break-even price for three units is _____ ($) Suppose that if you get the contract, you estimate that you can win another project for two more units. The break-even price for those next two units alone is _____ ($)3. The company that you manage has already spent $8 million on developing a new product – awebsite that combines You Tube, Twitter, and Facebook – called You Twit Face. Thedevelopment is not quite finished. It will cost an extra $2 million to finish development andcomplete the product. Assume that this $2 million amount includes the explicit costs and anyopportunity cost that the company may have. At a recent meeting, your salespeople report thatthe expected sales of your new product (if you finish) are $6 million total. If you do not finishdeveloping the product you can sell the incomplete product to another company for $2 million. What is the MC of finishing the development? __________________ What is the MB of finishing the development? __________________ Should you finish the product? Why or why not? Use the idea of “thinking at the margin” toexplain your answer. Need details explanation
- Suppose you have a production technology that can be characterized by a learning curve. Every time you increase production by one unit, your marginal cost decreases by $4. There are no fixed costs, and the first unit costs you $66 to produce. Use the given information to fill in the marginal cost of each unit, as well as the total cost and average cost of each level of output. Quantity Marginal Cost Total Cost Average Cost (Units) ($) ($) ($/unit) 1 $66 $66 $66 2 3 4 5 6 Suppose you receive a request for proposal (RFP) on a project for four units. Your break-even price for four units is _________ Suppose that if you get the contract, you estimate that you can win another project for two more units. The break-even price for those next two units alone is ________ .Suppose you have a production technology that can be characterized by a learning curve. Every time you increase production by one unit, your marginal cost decreases by $4. There are no fixed costs, and the first unit costs you $66 to produce. Use the given information to fill in the marginal cost of each unit, as well as the total cost and average cost of each level of output. Quantity Marginal Cost Total Cost Average Cost (Units) ($) ($) ($/unit) 1 $66 $66 $66 2 3 4 5 6 Suppose you receive a request for proposal (RFP) on a project for four units. Your break-even price for four units is . Suppose that if you get the contract, you estimate that you can win another project for two more units.Hau Lee Furniture, Inc., spends 60% of its sales dollars in the supply chain and has a current gross profit of $10,000. Hau wishes to increase gross profit by $5,000 (50%). He would like to compare two strategies: reducing material costs vs. increasing sales. The current material costs and production costs are 60% and 20%, respectively, of sales dollars, with fixed cost at a constant $10,000. Analysis indicates that an improvement in the supply chain that would reduce material costs by 8.3% ($5,000/$60,000) would produce a 50% net profit gain for Hau, whereas a much larger 25% increase in sales ($25,000/$100,000) would be required to produce the same result. Now Hau finds its current profit of $10,000 inadequate. The bank is insisting on an improved profit picture prior to approval of a loan for some new equipment. Hau would like to improve the profit line to $25,000 so he can obtain the bank’s approval for the loanWhat percentage improvement is needed in the supply chain strategy for…
- image 1 : the following average-total-cost schedule: Quantity Average Total Cost (Number of players) (Dollars) 600 300 601 301 Your current level of production is 600 devices, all of which have been sold. Someone calls, desperate to buy one of your music players. The caller offers you $550 for it. You ( should , or should not ) ? accept the offer. image 2 : Quantity Total Cost Variable Cost (Dozens of pizzas) (Dollars) (Dollars) 0 280 0 1 320 40 2 350 70 3 380 100 4 420 140 5 470 190 6 530 250 The pizzeria's fixed cost is ? .Complete the following table of basic calculations. For Percent Contribution Margin, use (P-MC)/P. Round to the table standard. Table of Basic Calculations Price Quantity Demanded Total Revenue Marginal Revenue Variable Cost Total Cost Average Variable Cost Marginal Cost Profit Percent Contribution Margin 18 600 10800 5210 5710 8.68 5090 17 11900 11 6140 8.06 4.30 5760 0.75 16 800 12800 9 6135 7.67 4.95 6165 15 900 13500 6700 7200 7.44 5.65 6300 0.62 14 1000 14000 5 7335 7835 6.35 6165 13 1100 14300 3 8060 8560 7.33 0.44 1200 14400 1 8900 9400 7.42 8.40 5000 0.30Creative Homework/Short Project As an account executive with a market research firm, you are responsible for deciding on the type of research to be used in various studies conducted for your clients. for each of the following client questions, list your choices of research approaches. a. Will TV or mobile device advertising be more effective for a local bank to use in its marketing communication plan? b. Should a California winemaker operating on a national scale switch from bottling its mid-tier wine ($9 to $15 per bottle) with corks to bottling it with screwcaps? c. Are consumers more likely to buy brands from firms that support strong sustainability initiatives? d. What existing features of an e-commerce site selling clothing to women are most important for making a purchase decision?