Task: Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion:  We recognize that customer relationships are present in every aspect of the business. This relationship involves the organization's complete interaction with its customers. In the 1980s, service marketing came to the fore because marketing certain specialized services, as opposed to tangible products, required unique strategies. Service marketing is the designing, delivering, and post-delivery analysis of services to maximize reach, measure customer satisfaction, and distinguish oneself from other market players who offer similar services. (Citation). As consumers place their trust in an intangible product rather than a tangible one, customer relationships in service marketing can vary. Consequently, placing confidence in the provider of said specialized service. Customers expect value from access to labor, skills, expertise, goods, facilities, networks, and systems, so the company must provide a compelling reason for consumers to connect emotionally with the company. (Writz, 2018). Given that services dominate the global economy, a business must establish customer relationships. Even in economies still in their infancy, their growth is accelerating. Additionally, services are generating new jobs, with the leading industries being manufacturing (12%), agriculture (13%), and real estate (13%). (Figure 1.8). Additionally, roles are social cues or expectations that guide behavior in a particular setting or context. Role congruency (also referred to as "role congruency") is the degree to which each party performs his or her prescribed role during a service interaction. (Writz, 2018)

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter17: Managing Communication
Section: Chapter Questions
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Task: Respond to the Discussion

A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue.

Discussion: 

We recognize that customer relationships are present in every aspect of the business. This relationship involves the organization's complete interaction with its customers. In the 1980s, service marketing came to the fore because marketing certain specialized services, as opposed to tangible products, required unique strategies. Service marketing is the designing, delivering, and post-delivery analysis of services to maximize reach, measure customer satisfaction, and distinguish oneself from other market players who offer similar services. (Citation). As consumers place their trust in an intangible product rather than a tangible one, customer relationships in service marketing can vary.

Consequently, placing confidence in the provider of said specialized service. Customers expect value from access to labor, skills, expertise, goods, facilities, networks, and systems, so the company must provide a compelling reason for consumers to connect emotionally with the company. (Writz, 2018). Given that services dominate the global economy, a business must establish customer relationships. Even in economies still in their infancy, their growth is accelerating.

Additionally, services are generating new jobs, with the leading industries being manufacturing (12%), agriculture (13%), and real estate (13%). (Figure 1.8).

Additionally, roles are social cues or expectations that guide behavior in a particular setting or context. Role congruency (also referred to as "role congruency") is the degree to which each party performs his or her prescribed role during a service interaction. (Writz, 2018)

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