Tell me how you would approach the implementation of a Performance Management System through each of the three key stages.
You have obtained your first job out of college, working in the marketing department of an SMB (Small to Medium Business) in the Metro Richmond area. On your first day, you ask your manager about their Martech stack and how they measure the results of their digital performance. They explain to you that they don’t really. You indicate that great companies attach significant importance and devote countless resources to monitoring the success of their online marketing, putting in place the processes to improve the performance of their digital channels continuously and that you would like to help them immediately in this area.
QUESTION:
Tell me how you would approach the implementation of a Performance Management System through each of the three key stages.
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