that the customers have a wide choice. 4. Describe the following operations management decisions that must be taken at Pinkie Ice-Cream ltd. (product, Scheduling, Inventory

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
Problem 1VC
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Pinky Ice-cream ltd. is an ice-cream company that is located in the city of Palma and has branches in
several communities. The brand is an emerging brand and is becoming very popular among children and
young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the
quality is outstanding. The Operations manager work closely with the marketing manager to ensure
that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients
and ensures that the best machines and labour are employed in the transformation process. They also
produce a variety of flavours to ensure that the customers have a wide choice.

4. Describe the following operations management decisions that must be taken at Pinkie
Ice-Cream ltd. (product, Scheduling, Inventory Control )

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