True-False QuestionsSelect the correct answer.1. T FWhen buyers, sellers, marketing intermediaries, and facilitatingagencies work together, the cooperative relationship results incompromise and adjustments that meet customer needs.2. T FUnder a contractual vertical marketing system, the largest channelmember is contracted to manage the production and distributionwithin the channel.3. T FProducers assist wholesalers by furnishing them with informationregarding the wholesalers' competition and consumer buyingpatterns.4. T FAs competition among discount stores has increased, somediscounters have assumed the characteristics of higher-priceddepartment stores.5. T FThe wheel of retailing hypothesis suggests that new retailoperations usually begin at the top-in price, profits, and prestige.Multiple-Choice QuestionsCircle the letter before the most accurate answer.The use of only a single retail outlet in each geographic area for distributionpurposes is called6.distribution.exclusiveb.а.intentionalselectived.С.patternedintensiveе.In a(n)distribution are joined.7.VMS, ownership is the vehicle by which production andcorporateb.administeredа.C.cooperatived.contractualе.agency

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Please explain right as well as wrong options (1) when rubberstamp productions, previously a small-time production house, grew in size, the first thing its cheif executive officer (CEO) did was establish a set og guildlines that detailed all priciples, standards, and procedures to be followed in the conpany's line of business. The CEO set specific standards on topics ranging from treatment of coworkers to protection of the environment to maintenance of financial records. this scenario illustrates that the CEO developed a a.) code of ethics b.) cognitive map c.) database of employee records b.) performance appraisal document (2) Rose found strong evidence that her supervisor was stealing confidential documents from the company. she immediately reported her manager's actions to the top management. Rose's action is an example of: a.) whistle-blowing b.) brainstorming c.) property deviance d.) personal aggression
1. In product distribution franchising, the franchisor provided operations manual and marketing plan. A. True B. False 2. When a franchisee purchase single unit from franchisor, he/she is still allowed to purchase additional single-unit once the original franchise unit begins to prosper. A. True B. False 3. Business format franchises are the most common type of franchise. a. True b. False 4. The three (3) major parties interested in the ratio analysis of the business are the following, except a. Stakeholders b. Management c. Creditors d. Shareholders 5. In product distribution franchising, the franchisor licenses its trademark and logo to the franchisees but typically does not provide them with an entire system for running their business. a. True b. False
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Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or need
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1. Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices 2. Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision 3. You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO.…
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Subject: Strategic Management *** Need Asap pls. Thank you. If a firm succeeds in making the customers switch from the competitor's brands to the firm's brands while maintaining its existing customers intact, there will be an increase in the firm's sales. Why/why not?
1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: How do you increase the interaction and interest of your audience during your time communicate the business idea?
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