The ________ holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. a. Customer-centered business b. Societal marketing concept c. Focused business model d. Ethically responsible marketing

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 1C
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The ________ holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being. a. Customer-centered business b. Societal marketing concept c. Focused business model d. Ethically responsible marketing
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing