Preamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to present the following: A marketing communications and PR plan showcasing: Your high-level strategy to promote the three product lines (Agro Inputs, Crop marketing & Corporate Services) A high-level corporate PR plan to promote the Frameline brand both internally and externally Channel level strategies, goals and tactics Monthly performance measurement & management Choose one channel and create an activity grid for specific actions you would take in Q2 2022 to deliver lead goals for that channel. The process you would use to score leads to ensure your campaigns are delivering quality leads Indicate how you would incorporate continuous improvement to continually improve the quality for leads.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Preamble

Frameline has three main business lines

Agro Inputs Services
Crop marketing/Commodity Trading
Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata)

As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement

Questions

The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to present the following:

A marketing communications and PR plan showcasing:

Your high-level strategy to promote the three product lines (Agro Inputs, Crop marketing & Corporate Services)
A high-level corporate PR plan to promote the Frameline brand both internally and externally
Channel level strategies, goals and tactics
Monthly performance measurement & management