ABB Industries LLC wants to maximize the performance of its field sales forces. What approach would you suggest as best action for the company? a. Retrain staff in sales techniques O b. Review staff expense accounts O c. Develop a strong marketing plan d. Develop a strong advertising plan

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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ABB Industries LLC wants to maximize the
performance of its field sales forces. What
approach would you suggest as best action for the
company?
a. Retrain staff in sales techniques
O b. Review staff expense accounts
c. Develop a strong marketing plan
O d. Develop a strong advertising plan
Transcribed Image Text:ABB Industries LLC wants to maximize the performance of its field sales forces. What approach would you suggest as best action for the company? a. Retrain staff in sales techniques O b. Review staff expense accounts c. Develop a strong marketing plan O d. Develop a strong advertising plan
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