The board of directors for Procter and Gamble is concerned that only 19% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels. Write the company's null and alternative hypotheses. Ho: In this context describe a Type I error and the impact such an error would have on the company. O Rejecting the null hypothesis when in fact it is true O Failing to reject the null hypothesis when in fact it is false In this context describe a Type Il error and the impact such an error would have on the company. O Rejecting the null hypothesis when in fact it is true O Failing to reject the null hypothesis when in fact it is false

MATLAB: An Introduction with Applications
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Chapter1: Starting With Matlab
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The board of directors for Procter and Gamble is concerned that only 19% of the people who use toothpaste
buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign
which will include advertisements and new labeling for the toothpaste. The research department conducts
product trials in test markets for one month to determine if the market share increases with new labels.
Write the company's null and alternative hypotheses.
Ho:
In this context describe a Type I error and the impact such an error would have on the company.
O Rejecting the null hypothesis when in fact it is true
O Failing to reject the null hypothesis when in fact it is false
In this context describe a Type Il error and the impact such an error would have on the company.
O Rejecting the null hypothesis when in fact it is true
O Failing to reject the null hypothesis when in fact it is false
Based on the data they collected during the trial the research department found that a 96% confidence
interval for the proportion of all consumers who might buy Crest toothpaste was (0.18, 0.27). What
conclusion should the company reach about the new marketing campaign? Explain.
O Since 0.19 is in the interval, we don't have enough evidence to reject the null hypothesis.
O Since 0.19 is in the interval, we do have enough evidence to reject the null hypothesis.
What level of significance did management use?
a =
Describe to management one consequence of using 5% alpha level of significance instead.
O Raises the probability of a Type I error
O Raises the probability of a Type Il error
Describe to management another consequence of using a 5% alpha level of significance instead.
O Lowers the probability of a Type I error
Lowers the probability of a Type II error
Transcribed Image Text:The board of directors for Procter and Gamble is concerned that only 19% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels. Write the company's null and alternative hypotheses. Ho: In this context describe a Type I error and the impact such an error would have on the company. O Rejecting the null hypothesis when in fact it is true O Failing to reject the null hypothesis when in fact it is false In this context describe a Type Il error and the impact such an error would have on the company. O Rejecting the null hypothesis when in fact it is true O Failing to reject the null hypothesis when in fact it is false Based on the data they collected during the trial the research department found that a 96% confidence interval for the proportion of all consumers who might buy Crest toothpaste was (0.18, 0.27). What conclusion should the company reach about the new marketing campaign? Explain. O Since 0.19 is in the interval, we don't have enough evidence to reject the null hypothesis. O Since 0.19 is in the interval, we do have enough evidence to reject the null hypothesis. What level of significance did management use? a = Describe to management one consequence of using 5% alpha level of significance instead. O Raises the probability of a Type I error O Raises the probability of a Type Il error Describe to management another consequence of using a 5% alpha level of significance instead. O Lowers the probability of a Type I error Lowers the probability of a Type II error
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