The characteristics used by the advertiser in psychographic segmentation. a. Personality b. Lifestyle c. Social class d. Household size

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.5: Psychographic Segmentation
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The characteristics used by the advertiser in psychographic segmentation. a. Personality b. Lifestyle c. Social class d. Household size
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