developing a profile for your target mareket(s), what is the best way to avoid personal bias so that you can genuinely reflect the market's actual needs and desires rather than your own perception of those

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.