The competitive strategy of a firm pursuing a transnational, "think global, act local" approach to strategy making A) usually involves cross-subsidizing the prices in those markets where there are significant country-to-country differences in the product attributes that customers are most interested in. B) involves having strongly differentiated product versions for different countries and selling them under distinctly different brand names so that there will be no doubt in customers' minds that the product is more local than global. C) is essentially the same in all country markets where it competes but it may give local managers room to make minor variations where necessary to better match local market conditions. D) entails little or no strategy coordination across countries. E)involves selling a mostly standardized product worldwide, but varying a company's use of distribution channels and marketing approaches to accommodate local market conditions.
The competitive strategy of a firm pursuing a transnational, "think global, act local" approach to strategy making A) usually involves cross-subsidizing the prices in those markets where there are significant country-to-country differences in the product attributes that customers are most interested in. B) involves having strongly differentiated product versions for different countries and selling them under distinctly different brand names so that there will be no doubt in customers' minds that the product is more local than global. C) is essentially the same in all country markets where it competes but it may give local managers room to make minor variations where necessary to better match local market conditions. D) entails little or no strategy coordination across countries. E)involves selling a mostly standardized product worldwide, but varying a company's use of distribution channels and marketing approaches to accommodate local market conditions.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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The competitive strategy of a firm pursuing a transnational, "think global, act local" approach to strategy making
A) usually involves cross-subsidizing the prices in those markets where there are significant country-to-country differences in the product attributes that customers are most interested in.
B) involves having strongly differentiated product versions for different countries and selling them under distinctly different brand names so that there will be no doubt in customers' minds that the product is more local than global.
C) is essentially the same in all country markets where it competes but it may give local managers room to make minor variations where necessary to better match local market conditions.
D) entails little or no strategy coordination across countries.
E)involves selling a mostly standardized product worldwide, but varying a company's use of distribution channels and marketing approaches to accommodate local market conditions.
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