The cost of doing business and establishing retail pricing are directly related to a business's bottom line. Therefore, if there is a change in the cost of goods, it will affect the profitability of a business that has set prices for its products. 1. How might profitability and market share be affected if retail pricing fluctuates depending on the cost of raw materials? 2. Why do you believe that to be the case? 3. Why is it important that a company's pricing objectives fit well with its marketing objectives? Please number your response for each question (1, 2, and 3).
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- The cost of doing business and establishing retail pricing are directly related to a business’s bottom line. Therefore, if there is a change in the cost of goods, it will affect the profitability of a business that has set prices for its products. 1. How might profitability and market share be affected if retail pricing fluctuates depending on the cost of raw materials? 2.Why do you believe that to be the case? 3. Why is it important that a company’s pricing objectives fit well with its marketing objectives? Please number your response for each question (1, 2, and 3).1. How is customer-based pricing related to the role of price in the commercial exchange versus the role of the other three elements of the marketing mix? 2. Describe the concept of a product’s VTC. Why is the monetary estimation of this value important for price setting? 3. Describe the concept of a product’s reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?What is the main (most important) way that Cost-Based Pricing is different from Customer Value-Based Pricing? Would the cost of coffee beans purchased by McDonald’s be a Fixed Cost or a Variable Cost?
- What is the most effective price adjustment strategy for small businesses in highly competitive industries, and why do you believe it is the best approach? Which among the Product Mix Pricing Strategies do you think is the best to be used when you are in the food business? Why?Bundle pricing. Using online websites for several insurancecompanies, look up pricing for bundling different types ofinsurance policies—for example, auto and renter’s insurance.Is there an advantage to buying two or more different policieswith the same company? What are some of the disadvantagesto consumers for bundling insurance coverage with one company? What are some of the other factors that impact the costof bundling insurance policies?www.progressive.comwww.geico.comwww.statefarm.comPricing has objective and subjective constraints when Marketing Managers must set a value based for the products and services they offer. Under which circumstances in pricing a newly launched product might support skimming or penetration marketing? Create an example which will defend your rationale to all your stakeholders.
- A phone manufacturer is determining a price for its product, using acost-based pricing strategy. The fixed costs are $100,000, and thevariable costs are $50,000. If 1,000 units are produced and thecompany wants to have a 30 percent markup, what is the price of thephone?Just ANswer the Number 2! Here is the Answer for the Number 1. Markup price: - It is defined as the difference between cost price to make building and the price charged from customer. Markup price is simply a price that is added to actual price of construction. Any building or industrial contractors prefer markup pricing method because it sets prices for goods which will give profits to contractors. It is very useful for products whose price varies frequently. Markup pricing strategy is easy to calculate reason behind that is it consists simple equation which eliminates confusion in pricing the products. Also, it is very fast and error free with respect to other methods. With the help of markup pricing method contractors can recover labor or other price easily. Markup price is useful for bulk pricing. For example- One has to do pricing of hundreds products then just set a profit percentage on each products which will save the decision making cost.When meat is processed for human consumption , a secondary product is derived which can be used as pet food . So the manufacturer can sell it in market to recover some of his expenses say transportation and storage costs This is an example for which type of pricing
- 1. Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses? 2. What is parity pricing? How does it differ from other forms of competition-based pricing? 3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.Does "value" mean the same thing as "low price"? How do these concepts differ? Pick two competing brands from a familiar product category (watches, perfume, consume electronics, restaurants) - one low priced and the other high priced. Which, if either, offers the greatest value? Why might the strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example of each. (4 points) Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase sales. Please be detailed in your response with why you are choosing each.Which of these is an accurate observation about pricing in today's business environment? A) The internet empowered buyers but doesn't help resellers optimize their pricing. B) Across industries and regions, most companies now use the same pricing methods. C) Many companies do not handle pricing well and fall back on familiar methods that aren't as effective as they should be. D) With ubiquitous online price matching, pricing decisions are more or less automatic these days. E) The hope of offering personalized price promotions hasn't really panned out.