The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs of $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Every dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profits increase? Complete this question by entering your answers in the tabs below. Required A Required B Answer is complete but not entirely correct. Compare the two companies' cost structures. Sales Variable cost Contribution margin Fixed costs Operating profit Dennis's Retail Mart's Amount $ 1,202,000 372,620 $ 829,380 72,120 $ 757,260 x Percentage 100 31 X % 69 X % 6 % 63 X % % $ 1,202,000 828,380 373,620 552,920 $ (179,300) X $ Oakfield Convenience Store Amount < Required A Percentage 100 69 31 X % % 46 (15) X% Required B > %

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 14E: Many different businesses employ markup on cost to arrive at a price. For each of the following...
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The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs of
$72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield
Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Every
dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year.
Required:
a. Compare the two companies' cost structures.
b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profits
increase?
Complete this question by entering your answers in the tabs below.
Required A Required B
Answer is complete but not entirely correct.
Compare the two companies' cost structures.
Sales
Variable cost
Contribution
margin
Fixed costs
Operating profit
Dennis's Retail Mart's
Amount
$ 1,202,000
372,620
$ 829,380
72,120
$ 757,260 x
Percentage
100
31 X %
69 X %
6 %
63 X %
% $ 1,202,000
828,380
373,620
552,920
$ (179,300) X
$
Oakfield Convenience Store
Amount
< Required A
Percentage
100
69
31 X %
%
46
(15) X%
Required B >
%
Transcribed Image Text:The cost structure of Dennis's Retail Mart is dominated by variable costs with a contribution margin ratio of 0.31 and fixed costs of $72,120. Every dollar of sales contributes 31 cents toward fixed costs and profit. The cost structure of a competitor, Oakfield Convenience Store, is dominated by fixed costs with a higher contribution margin ratio of 0.69 and fixed costs of $552,920. Every dollar of sales contributes 69 cents toward fixed costs and profit. Both companies have sales of $1,202,000 for the year. Required: a. Compare the two companies' cost structures. b. Suppose that both companies experience a 10 percent increase in sales volume. By how much would each company's profits increase? Complete this question by entering your answers in the tabs below. Required A Required B Answer is complete but not entirely correct. Compare the two companies' cost structures. Sales Variable cost Contribution margin Fixed costs Operating profit Dennis's Retail Mart's Amount $ 1,202,000 372,620 $ 829,380 72,120 $ 757,260 x Percentage 100 31 X % 69 X % 6 % 63 X % % $ 1,202,000 828,380 373,620 552,920 $ (179,300) X $ Oakfield Convenience Store Amount < Required A Percentage 100 69 31 X % % 46 (15) X% Required B > %
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