The CPM and CPC rates of a publisher of display ads is $100 and $10, respectively. The average CTR of display ads is 0.80%. Which of the two buying models will be more profitable for the marketer/advertiser and which model should the publisher choose for selling ad inventory?
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The CPM and CPC rates of a publisher of display ads is $100 and $10, respectively. The average CTR of display ads is 0.80%. Which of the two buying models will be more profitable for the marketer/advertiser and which model should the publisher choose for selling ad inventory?
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- The CPM and CPC rates of a publisher of display ads is $40 and $4, respectively. The average CTR of display ads is 0.5%. Which of the two buying models will be more profitable for the marketer and which model should the publisher choose for selling ad inventory?Your company makes hand sanitizer in two lines: Moisturizing+, and StandardSoap. On the market, Moisturizing+ retails for $175/L and StandardSoap retails for $95/L. You make the hand sanitizer by combining lotion, soap, and secret ingredient SpecialX. These ingredients are purchased from a mysterious supplier, and you can purchase at most 4000L of lotion, 5000L of soap, and 750L of SpecialX in a month. Lotion costs $25/L, soap costs $10/L, and SpecialX costs $35/L. To make 1L of Moisturizing+, you need to combine 0.5L of lotion, 0.3L of soap, and 0.2L of SpecialX. To make 1L of StandardSoap, you need to combine 0.4L of lotion, 0.55L of soap, and 0.05L of SpecialX. Your company has committed to donating 500L of StandardSoap to a local charity. Since this is a donation, you will not receive any revenue. However, the costs and purchasing limits apply to both the hand sanitizer that is sold on the market and donated to charity. You want to maximize your monthly profit. Assume that…According to Hunt et al. (2024), many businesspeople often think of Customer Relationship Management (CRM) as somewhere customers' data is stored. The author further attested that CRM does more than storing customers' information, as it provides key value to salespeople, especially when it comes to instant access to customer historical pricing data. Expand on this statement and based on the chapter readings discuss three (3) CRM tools that can assist salespeople in their efforts to determine who are their most profitable customers and allowing them the ability to decrease acquisition costs.
- Abby just finished her short-term course in Culinary Arts. With this pandemic we are facing now, her father is retrenched from his work. To help her family financially, she decided to make brownies and sell it online. The cost of producing 36 pieces of brownies are the following: ₱600 worth of ingredients ₱45 for 6 pieces of medium box ₱100 for 1 hour of labor cost ₱150 delivery cost The cost of promoting the product is none since she promotes it using any social media platform. Let’s say your desired return on sale is 40% and since it is a home-based small business, she will not have any fixed expenses related to baking. Using the Unit Product Cost, compute for the unit product cost and the marked-up price of her brownies.Bigelow Stores Bigelow stores is a general merchandise retailer located in Atlanta, GA. With 250 stores and three distribution centers (DCs) located in the southeast United States, Bigelow has captured a signiácant market share in the off-price market. Bigelow carries everyday items as well as "one- time" buy specials that it advertises to consumers at special discounted prices. Bigelow also carries food products with expiration dates but none need refrigeration. Because of the density of the market and the size of its stores, Bigelow can ship full truckloads (TL) of its products from its DCs to its stores on a daily basis. Bigelow currently does not have an internet presence. With a high market penetration in the southeast intact, Bigelow has decided to expand into the northeast and midwest through acquisitions. It has acquired a medium-sized retailer in Pennsylvania, Lions, that specializes in both general merchandise and perishable and non perishable food items. Lions currently…AutoTime, a manufacturer of electronic digital timers, has a monthly fixed cost of $50,000 and a production cost of $7 for each timer manufactured. The timers sell for $15 each. (a) What is the cost function C(x)?C(x) = (b) What is the revenue function R(x)?R(x) = (c) What is the profit function P(x)?P(x) = (d) Compute the profit (loss) corresponding to production levels of 3000, 6000, and 11,000 timers, respectively. (Input a negative value to indicate a loss.) 3000 timers $ 6000 timers $ 11,000 timers $
- Porter five forces model, developed by Michael E. Porter of Harvard University in 1979, holds the purpose to analyse theindustry in order to determine the level of intensity regarding the competition and attractiveness of the industry. Theattractiveness of an industry is measured in terms of profit; more profitability means a more attractive industry and lowprofitability means a low attractive industry. Porter’s Five Forces model is a powerful management tool for analysing thecurrent industry profitability and attractiveness by using the outside-in perspective. Within the last decades, the model hasattracted some criticism because of the developing Internet economy. Due to an increasing significance of Digitalization,Globalization and Deregulation, the industry structure of the ‘Old Economy’ changed fundamentally. The ‘New Economy’ isnot comparable with the ‘Old Economy’, which is the basis of the Five Forces model. Moreover, the last decades haveshown that Information Technology…Porter five forces model, developed by Michael E. Porter of Harvard University in 1979, holds the purpose to analyse theindustry in order to determine the level of intensity regarding the competition and attractiveness of the industry. Theattractiveness of an industry is measured in terms of profit; more profitability means a more attractive industry and lowprofitability means a low attractive industry. Porter’s Five Forces model is a powerful management tool for analysing thecurrent industry profitability and attractiveness by using the outside-in perspective. Within the last decades, the model hasattracted some criticism because of the developing Internet economy. Due to an increasing significance of Digitalization,Globalization and Deregulation, the industry structure of the ‘Old Economy’ changed fundamentally. The ‘New Economy’ isnot comparable with the ‘Old Economy’, which is the basis of the Five Forces model. Moreover, the last decades haveshown that Information Technology…4) A 12-ounce box of Greenies costs $12.99. A 30-ounce box costs $26.99. (a) What is the cost in dollars per ounce in each box? Which size should you buy? (b) Suppose you have a coupon worth $5 toward the price of any box of Greenies. If you use the coupon, which size should you but? Is it always better to buy the large economy size? (c) Answer the previous question if your coupon gives you a 10% discount rather than $5 off. (d) What's a Greenie? Are these prices reasonable?
- Consider two products A and B that have identical cost, retail price and demand parameters and the same short selling season. The newsvendor model is used to manage inventory for both products. Product A is to be discontinued at the end of the season this year, and the leftovers will be salvaged at 65% of the cost. Product B will be re-offered next summer, so any leftovers this year can be carried over to the next year while incurring a holding cost on each leftover unit equal to 20% of the product's cost. How do the stocking quantities for these products compare? Multiple Choice Stocking quantity of product A is higher. Stocking quantity of product B is higher. The answer cannot be determined from the data provided. Stocking quantities are equal.A TV program has a rating of 17.6. With approximately 118.4 million television households in the United States as of 2016, what is that program’s CPM if a 30-second commercial costs $600,000? Now assume that an advertiser’s target audience consists only of people aged 25 to 54, which constitute 62 percent of the program’s total audience. What is the CPM-TM in this case?1. Explain the variables that should be reflected in a variable-fixed breakdown of a selling expense budget. 2. Explain the use of a distribution cost analysis in a manufacturing environment.