Q: How relevant is marketing in every organization? 2. How does marketing help understand the marketpla...
A: Marketing is like the very tool of the business operations to communicate their output to the end us...
Q: 1. Why would the brand run this sales promotion, rather than just introducing the new flavor straigh...
A: 1A) Whenever there is curiosity to something , people prefer it. If they already know what flavour i...
Q: MICROENVIRONMENT ELEMENT Characteristics (Define the given element by identifying its nature, charac...
A: Before get into answering, let us understand the meaning of the term used, i.e. microenvironment fac...
Q: Compare the five major modes oftransportation.
A: A mode of transport is a phrase used to differentiate between various modes of transportation or car...
Q: "Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses,...
A: This quote is given by Sam Ewing for providing some dedication, some motivation to the people to do ...
Q: 2. Examine the impact of technology on the efficiency and effectiveness of service organizations' bu...
A: The business sells for the intension of deriving profits against their goods and services. The goods...
Q: Cost-based pricing is sometimes justified by arguing that it ensures that a company receives a good ...
A: Cost-plus pricing is popular because it is simple to calculate and needs minimal data. In the cost-...
Q: Cite 3 examples of chunking, rehearsal and recirculation applied in Marketing and explain how these ...
A: Chunking: By giving bits of information that chunk together into smaller bits, marketers can boost t...
Q: Which phase in the evolution of strategic management is present in the given case? 2. Which type of...
A: Procter & gamble is one of the most popular brand in fmcg sector across the globe. The company h...
Q: Suppose that you have a service business such as house painting. Describe how you would use cost-plu...
A: Cost plus pricing is used to determine the price of an offering. Cost plus pricing simply adds a pro...
Q: A car dealership hires your agency to attract more leads to its sales floor. You know that buying ca...
A: To attract customers, different techniques may be used, and it may vary from business to business. S...
Q: explain Three Pillars of Relationship Marketing.
A: Summary Introduction - Customer relationship marketing is a technique of customer relationship manag...
Q: QUESTIONS: 1. Do you think that this campaign is likely to increase short-term sales? 2. Why would a...
A: Answer 1. People are easily attracted to sales discounts and sales promotions, as well as winning re...
Q: INTERNATIONAL BUSINESS INVOLVES BUYING , SELLING OF GOOD AND SERVICE ACROSS NATIONAL BOUNDARIES TRUE...
A: Introduction Due to globalization and other technological advancement, businesses are not confined ...
Q: Describe how an incentive payment made in one year will affect base pay in the nest year.
A: Incentive pay, sometimes known as "pay for performance," is usually paid in exchange for particular ...
Q: Discuss any 4 principles of good product design. For each principle, identify an example of a produ...
A: In the given question we need to state 4 principles of a good product design, but before, let us und...
Q: Most businesses segment the total consumer market into groups that it believes will purchase its pro...
A: Starbucks Corp. (SBUX) and Dunkin' Brands are the two largest eatery chains in the U.S. that special...
Q: 1. Explain ONE key social or cultural factor affected the company’s international business activiti...
A: The international business is said to activities that are conducted for serving foreign customers. T...
Q: Discuss how online, mobile, and social media have changed businessto-business market.
A: Introduction - Today, it has become the main tool for marketing. With more than 3 billion people in ...
Q: Define MERCHANDISING STRATEGY?
A: Marketing is a function of making the product reach market and end-users. The function that is cruci...
Q: Product: Little Caesars (regular pepperoni pizza) Answer the following questions in relation to the...
A: Data collection - Researchers use primary (fresh or new) and secondary (past records) data to observ...
Q: An increasing trend in marketing communications is to use "content marketing.“ Discuss the component...
A: Marketing is the process of selling goods and services by attracting customers using a particular me...
Q: What is outbound distribution?
A: It's the logistics which shows how the materials are shipped, stored and reaching companies for prod...
Q: 3. Discuss the impact of politics on service companies.
A: Keeping a track of the changes in the political system of a nation is considered significant in busi...
Q: 2. Examine the impact of technology on the efficiency and effectiveness of service organizations' bu...
A: Technology is simply a collection of techniques. In customer service, technology is not just a tool ...
Q: Solve the case study :1. Logically answering Case Study Questions 2. Writing a Critical analysis of ...
A: Since you have asked multiple questions, we will solve the first question for you. If you need more ...
Q: Define labelling?
A: Packaging of products is done for a number of objectives among which protection of product is the mo...
Q: Identify a business opportunity that involves the use of middlemen. Recommend how the business oppor...
A: Middlemen are intermediately between a business and target customers. In general they can be wholesa...
Q: Describe the process of establishing research objectives and why they the marketing research process...
A: As we all have been aware of the importance of research and its impact over business, since research...
Q: Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube. Using at least 2 of ...
A: I have selected Nike Compony products for Traditional Advertisment. About Nike - Bill Bowerman and P...
Q: Consider the case when someone impersonates a business and obtains a certificate from a certificate-...
A: When someone is Impersonating a business and obtaining a certificate is considered fraud and illegal...
Q: Define intensive distribution?
A: The movement of products from one place to another is termed distribution. Distribution is done thro...
Q: Discuss the advantage and disadvantage of seeking competitive advantage through price.
A: The practice of setting the price point of any given product or service to determine or claim a domi...
Q: Name 5 personal skin benefit agents, their respective functions, and recommended amounts by supplier...
A: The skin care products these days are very much sensitive and various marketing campaigns are introd...
Q: 1. Assume you are the marketing manager for a new gym and spa chain that is about to open. Conduct a...
A: In the given scenario we are given the role of marketing manager for a new gym and spa chain, We are...
Q: Why retail strategy should build a sustainable competitive advantage?
A: Firms can capture sustainable competitive advantage by implementing value-creating strategies which ...
Q: Define DIRECT SELLING?
A: Distribution channel is one of the element in marketing mix that has purpose of goods placement and ...
Q: All of the following are hidden language barriers, except: Tone of speech Linguistic ability U...
A: "Since you have asked multiple questions so we will solve the first question for you. If you want an...
Q: WHAT are customer relationship groups ?
A: Introduction : Customer Relationship Groups are those groups through which a company can gain more ...
Q: Car shoppers are looking for more personalized and enriching experiences to satisfy their needs. Usi...
A: 1.1A) Advertisers can position a brand based on product characteristics at the most basic level. Lar...
Q: What would be the objections for each party involved in the scenarios?
A: Introduction:- "They're Conducting Fine. We Definitely Have One of those, Because They're Very Excel...
Q: Compare the primary types of forecasting methods used to determine demand.
A: A company will always create products and store them in the inventory. This inventory and the ready...
Q: What is Postpurchase behaviour?
A: A customer is a person who makes an exchange with company. This exchange is in terms of products and...
Q: Discuss the unique marketing characteristics a product or service requires based on the specific pha...
A: Every product or service goes through the specific life cycle after its launching and introducing in...
Q: What is the focus of all marketing activities? Why?
A: Marketing is the process by which a company encourages people to buy or sell a product or service. A...
Q: A model is effectively an explicit record of the assumptions and of the ______ relationships between...
A: Models are a simplified version of reality, they help us in observing, understanding and predicting ...
Q: Suppose that you have a service business such as h painting. Describe how you would use cost-plus pr...
A: Cost plus method is method of pricing which is easiest and fastest. Many small business owners use t...
Q: If the interest cost of borrowing is greater than the return on assets, is the preferred financing o...
A: Since you have asked multiple question, we will solve the first question for you. If you want any sp...
Q: 3. Describe the concept of a product's reference value. How would you calculate the reference value ...
A: Reference value is used to determine the economic price of an offering which the consumers perceive ...
Q: Given a description of a company's marketing mix, classify the elements of the marketing mix and the...
A: Marketing is a core activity for any company and acts like a primary function. Secondary functions a...
Q)A mobile phone company that targets people who frequently holiday in remote parts of the world belongs to which marketing segmentation?
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- A car manufacturer, located in Australia, wants to find suitable segments for its new small car. Which segmentation variables do you recommend them to use and why?TRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.Prepare a marketing research brief for an organisation who wants to establish a new branch at different country.
- What can be the segmentation strategy of a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? How can a geographic segmentation method and a benefit segmentation method benefit a stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? What external data can I use to support the claim that the consumers living within regions with hot climate will buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking and that sales will be higher in summer? Using the differentiated targeting strategy, how can we target the home cooks and professional chef segments to buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking? Using the PESTEL analysis, identify and explain the environmental factors that could affect the launch and commercialization of the stainless steel pan with digital…Listed below are a number of firms and how they approach segmentation. Identify what type of segmentation base the firm is using. Identify whether one segmentation base in combination (that is, hybrid segmentation) has been used. A bank that markets home loans to young married people and financial planning services to retired people. A mobile phone company that targets people who frequently holiday in Northern areas of the country A cheese manufacturing company that targets people buying cheese platters for a dinner party or function. Prestige car manufacturers who highlight the status associated with owning one of their vehicles. Clothing brand manufacturers target those consumers who are interested in purchasing their near arrivals. A book publisher that specializes in children’s books A home-delivered water company advertising in a ‘health’ magazineCreate a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…
- 1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…Create a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.Is the following statement correct? Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model). Please choose an answer: True Not correct
- Which level of market segmentation Ethiopian hotels used? Justify your view with examples.The purpose of market segmentation is to _______. a. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments b. eliminate the need for developing marketing objectives c. divide a market into submarkets of equal size and equal number of customers d. change consumer attitudes and beliefs toward a producta. Explain the segmentation strategy used by the Apple company and consequently identify which customer is the company serving? b. Identify the Targeting Strategy that the Apple company is using (Undifferentiated, Differentiated, Concentrated marketing or Micromarketing) and explain your choice. please answer in your words