The Double Arthur Company (DAC) has three product lines of coffee mugs — Earth, Sun and Mun — with contribution margins of $9, $8, and $5 respectively. The president Maxat Jexembay foresees sales, consisting of 40K units of Earth, 100K units of Sun, and 100K units of Mun. The company’s fixed costs for the period are $600000.   1. What would the new breakeven point in units be if these relationships persist in the next period? 2. What would the new operating income be if these relationships persist in the next period?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter17: Long-term Investment Analysis
Section: Chapter Questions
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The Double Arthur Company (DAC) has three product lines of coffee mugs — Earth, Sun and Mun — with contribution margins of $9, $8, and $5 respectively. The president Maxat Jexembay foresees sales, consisting of 40K units of Earth, 100K units of Sun, and 100K units of Mun. The company’s fixed costs for the period are $600000.

 

1. What would the new breakeven point in units be if these relationships persist in the next period?

2. What would the new operating income be if these relationships persist in the next period?

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