The electronic relationship is clearly the favored mode of commercial transaction in the current economic climate. Electronic relationship does bring together more consumers and suppliers, but it eliminates any form of direct and face to face interactions. For this specific reason, electronic relationships are considered a formidable challenge for many organizations. The most significant danger raised by electronic relationships is how to overcome consumers’ perception of online risks. Explain FIVE (5) strategies available to relationship marketers to reduce this perception of risk in electronic relationships.

The electronic relationship is clearly the favored mode of commercial transaction in the current economic climate. Electronic relationship does bring together more consumers and suppliers, but it eliminates any form of direct and face to face interactions. For this specific reason, electronic relationships are considered a formidable challenge for many organizations. The most significant danger raised by electronic relationships is how to overcome consumers’ perception of online risks. Explain FIVE (5) strategies available to relationship marketers to reduce this perception of risk in electronic relationships.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter18: Management Of Technology And Innovation

Section18.1: Mti—its Importance Now And In The Future

Problem 1CTQ: How do companies benefit from participating in an electronic trading hub?

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