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- 1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?Holistic marketing emerged from the recognition of the need to have a more complete,cohesive approach that goes beyond traditional applications of the marketing concept. Inresponse to the new set of forces reshaping the world economy over the past decade,businesses have adopted Holistic marketing to develop, design and implement marketingprogrammes and activities that recognize the breadth and inter-dependencies of units. Asthe Marketing Director of your company, you have been tasked to ensure that the holisticmarketing concept is fully embraced in all departments within the organization. Required:a) Explain the concept of holistic marketing to your colleagues at workb) Identify and explain four themes that broadly characterize holistic marketing practice inany organizationExplore the concept of personalized marketing through CRM. How can organizations leverage customer data to deliver highly personalized marketing campaigns and product recommendations, and what are the ethical considerations associated with this approach?
- The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters in marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing. Explain how Coca Cola uses Holistic marketing concept. (150-200 words)1. Identity five elements that are important in assessing and comparing the attractiveness of alternative business opportunities in terms of their market potential.. 2. identify three elements that are important in assessing and comparing the attractiveness of 'alternative business opportunities in terms of their financial viability. 3. Identify seven elements that are important in assessing and comparing the attractiveness of alternative business opportunities in terms of competitive advantage and entrepreneurs' resources. 4. Identify five elements of the 7Ps of marketing.Which of the five marketing management concepts best applies to Pegasus?
- The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters in marketing and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing.Explain how Coca Cola uses Holistic marketing concept.What are some of the market conditions that have led OXO to reevaluate its marketing strategy?THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.
- 1. How do strategic marketing and tactical marketing complement each other in achieving company goals and objectives? 2. How are strategic marketing and tactical marketing different in terms of achievement of objectives?Subject: TECHNOPRENEURSHIP 101 1. What is Grab Food? Who are the customers and end-users of Grab Food. What needs are served by Grab Food? What is its market segmentation?Analyse at least five (5) marketing strategies that the Monster Beverage Corporation has deployed, detailing fully how each of these strategies contributed to business growth.